Business Hub Insights
ChatGPT Business Hub Insights: what mentions and clicks count
Updated
Business Hub's Insights show a business its mentions, website clicks and discovery topics in ChatGPT over the past 28 days, in aggregate. For an online business a mention counts only when ChatGPT references the business's website: the brand name alone does not count, by the definition in OpenAI's help article.
What do the three Insights measure?
| Insight | What it counts | Source |
|---|---|---|
| Mentions, online business | A mention counts when ChatGPT references the business's website. Naming the brand alone does not count. | OpenAI Help Center, Setting up your business on ChatGPT |
| Mentions, local business | A mention counts when ChatGPT shows a result for that location, even if the customer does not open the listing or visit the website. | OpenAI Help Center, Setting up your business on ChatGPT |
| Website clicks | How often people click through to the business's website. | OpenAI Help Center, Setting up your business on ChatGPT |
| Discovery topics | Common themes in ChatGPT answers that mentioned or cited the business. They are aggregate categories, not individual prompts. | OpenAI Help Center, Setting up your business on ChatGPT |
Why is a metric blank?
OpenAI says counts may be incomplete, and that a blank metric can mean activity has not reached the reporting threshold, data is still being collected, or reporting is unavailable. It does not necessarily mean zero activity. Insights are shown only when there are enough conversations to meet OpenAI's thresholds, and a business never receives individual prompts or conversations, including chats with its own Business Agent.
Source: OpenAI Help Center, Setting up your business on ChatGPT
What do the Insights mean for the work?
The mention rule decides it. A business that ChatGPT names but does not cite records nothing, so the number moves when answers reference the website itself. That makes the site the thing to work on: pages that state facts with their sources, product and policy details a model can read, and a feed that is current. Discovery topics then show which themes the business already appears under, and which it does not.
When is a paid tracking tool still worth it?
Insights report on your own business, in ChatGPT, for 28 days. They do not show the prompts, a competitor's share, or other assistants. Tracking tools sell those views. Our price board reads what each one charges on its own pricing page: see AI visibility tool costs.