Business Hub
How to claim your business on ChatGPT: the steps and the checks
Updated
A business claims its ChatGPT profile in Business Hub, proves the claim by phone, business email, a DNS record or a Shopify sign-in, and then passes an identity check with Persona. OpenAI reviews both steps. The blue check appears only after the identity check is approved, as OpenAI's help article sets out.
Who can claim a business on ChatGPT?
The owner, or someone authorised to represent the business. OpenAI says an eligible business can claim an existing profile, or add one, where ChatGPT is available and the verification is supported, and that availability depends on the business's location and type. No Ads account and no ChatGPT Enterprise agreement is needed. Local stores and restaurants can, for now, claim only a listing that already exists in the US.
Source: OpenAI Help Center, Setting up your business on ChatGPT
OpenAI's product page adds that claiming is initially available to eligible businesses with a website, and that eligibility also depends on industry and on its own verification and integrity checks.
Source: OpenAI, Businesses in ChatGPT
What are the ways to verify a claim?
| Method | What you do | Source |
|---|---|---|
| Business phone | Choose a text message or an automated call, then enter the code sent to the number shown. | OpenAI Help Center, Setting up your business on ChatGPT |
| Business email | Enter the code sent to the email address associated with the business. | OpenAI Help Center, Setting up your business on ChatGPT |
| Website domain | Add the TXT record ChatGPT shows to the domain's DNS settings, then select Verify domain. | OpenAI Help Center, Setting up your business on ChatGPT |
| Shopify store | Connect Shopify and sign in to the store for the business being claimed. | OpenAI Help Center, Setting up your business on ChatGPT |
Which of the four is offered depends on the business. OpenAI then reviews the claim and emails its decision or a request for more information.
Source: OpenAI Help Center, Setting up your business on ChatGPT
What is the Persona check, and when does the blue check appear?
After the claim is approved, the person managing the profile completes identity verification with Persona. OpenAI says this may need a government-issued ID, business registration information and proof of authority to represent the business. Until it is approved the business cannot publish changes to its information, connect a product feed, view Insights or create a Business Agent.
Claiming alone does not add a verified badge. The blue check appears after the Persona verification is approved. If a Persona check fails, OpenAI's advice is to make sure the business name, address and any registration or tax number match the official records.
Source: OpenAI Help Center, Setting up your business on ChatGPT
What can a business change on its profile?
- Website and business description
- Product or service category
- Logo and cover photo
- Delivery policy and return policy
- A product feed, as a CSV file or from Shopify, with prices and availability
Source: OpenAI Help Center, Setting up your business on ChatGPT
OpenAI reviews and publishes each change, and says updates can take time to appear in a listing or an answer. It also says ChatGPT may use other sources when it answers questions about a business, so the profile is one input and the business's own website is another.
Source: OpenAI Help Center, Setting up your business on ChatGPT
Will claiming make ChatGPT recommend my business more?
No. OpenAI's wording is that claiming lets a business manage the information it provides, and does not guarantee increased visibility or give direct control over ChatGPT's independent recommendations. Advertising does not influence those answers either. What a business controls is whether the information ChatGPT can draw on is accurate, current and easy to cite.
Source: OpenAI Help Center, Setting up your business on ChatGPT
Can an agency manage the profile for us?
Yes. OpenAI's help article says the admin who claimed the business can add teammates in Business Hub and grant an agency access to manage the business or its agent, each person using their own ChatGPT account. That is how we work: you claim and stay the admin, and you grant us access. We never ask for your login, and a personal claim invitation is never forwarded.
Source: OpenAI Help Center, Setting up your business on ChatGPT